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SEO – How to Optimize WordPress for Search Engines?

The most attractive site means little without search engine optimization. It’s as good as a Porsche without wheels. You can play around with the following WordPress features to get your website to appear higher in the search engine results.

1. SEO with Permalinks(permanent URLs)

  • Click on Settings => Permalinks for a host of predefined and customizable link structures.

  • To customize the look of your link, go to Custom Structure and type in /%linkname%/ or /%category%/%linkname%/, for your website name to appear as http://yourhomepagename/linkname/
  • A comprehensive list of variables for use in permalinks is available to customize your links to suit your requirements.

2. SEO with Meta Descriptions

  • Go to Posts => Categories in the WordPress admin section and locate the description field.
  • Add simple, crisp information pertaining to the current web page and not any general information.

  • WordPress takes this information directly as Meta Description.
  • Search engines will evaluate this information for its relevance to the page content and rank your page accordingly. Additionally, refer Meta Tag Optimization plugin as a suitable option.

3. SEO with Images

  • Search engines determine the significance and ranking of an image based on the values of its “title” and “alt” tags.
  • For efficient handling of these attributes, there are plugins like SEO Friendly Images which come very handy.
  • After installing this plugin, go to Settings under SEO Friendly Images and enter the information for Alt and Title tags.
  • You can also use various other variables to describe your images. This plugin then makes your images SEO optimized while saving your time.

4. SEO with Headings

  • Use <h1> tags exclusively for your key post headings; use only some <h2> and any amount of <h3> tags for the rest of the titles on your website.

  • Search engines will be able to optimally index the content on your website in the order of correct importance if the headings are favorably assigned.

If you need any help to turn your website SEO friendly using WordPress, you can avail first-class training at wptrainings and premium support and help at Premium WordPress Support.

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